In a world in which you as an MSP are fighting rampant ransomware and tech supply-chain attacks, your clients with limited or no cybersecurity services are a danger not only to themselves, but also to you and your other clients. Worse, when your unprotected client does get attacked, their cyber insurance provider may come after you for damages. You need to get them on a modern cyber protection plan – or consider firing them as a client. “The Conversation”, as we call it, doesn’t have to be awkward, but getting to win/win requires you to make a compelling business case for adopting additional cyber protection services.

Learn how to conduct this crucial conversation with the kind of candor and finesse that leads to positive outcomes for you and your clients. Join renowned channel advisor Erick Simpson, noted Acronis cybersecurity expert Topher Tebow, and MSP owner Cramer Snuggs of Cascade Technologies as they explore:

  • The current universe of cyberthreats, and how they expose every link in the MSP’s supply and service delivery chain to costly downtime and data loss
  • The expensive additional risks that MSPs face in carrying clients without adequate cyber protection • The hard choices that MSPs may have to make with clients reluctant to invest in cybersecurity
  • The way to make the case for adopting your cyber protection services that leads to win/win outcomes for your client and you alike
  • The real-life experiences of an MSP business leader who has mastered the art of “The Conversation” with his own clients.

Learn how to make a compelling business case to your clients about adopting cyber protection that can protect them against a universe of evolving cyberthreats – and in the process improve their satisfaction, lower everyone’s cyber risk, and improve your own operating efficiency and profits.


Erick Simpson
IT and Managed Services Business Improvement and Transformation Expert
Topher Tebow
Senior Cybersecurity Researcher, Acronis
Cramer Snuggs
Founder, Cascade Technologies

Why watch?

Faced with the prospect of cyberthreat-driven disaster, SMBs need to revisit their business continuity strategies, especially in light of newly affordable and manageable cloud disaster recovery (DR) services. Join veteran DR consultant Biren Jajal, DR program manager Kris Schulze, cybersecurity expert James Slaby, and senior network engineer Dylan Pollock from Hendrick Motorsports for a virtual event that will explore:

  • The latest cybercriminal threats and tactics that represent an urgent threat to SMBs
  • How cloud DR services can provide a cost-effective hedge against cyberattacks that could threaten a business’s viability
  • How an integrated approach to backup, cybersecurity and DR can yield huge returns in operating costs, risk reduction, ease of operation, uptime preservation, and the ability to effectively test incident response scenarios.